Reports to:
Head of Marketing
Job Overview:
The Senior Social Media & PR Executive will focus on growing influencer partnerships and maintaining day-to-day influencer/manager relations to generate earned media + impressions for the Jaded brand.
Responsibilities and Duties:
PR:
- Reach out and communicate daily with influencers and PR contacts.
- Coordinating with PR Agency/Contact where required
- With the support of Social Media & PR Assistant, responding daily to all comments on posts and answering DMs
- Manage pr/influencer dinners + showrooms, from booking through to execution (hosting/networking).
- Manage production of PR + gifting events, making sure everything and everyone is where it needs to be pre, during and post
- Manage Press inbox and comms
Gifting/Influencer Outreach:
- Coordinate and organise influencer gifting - negotiating and planning in line with product launches. Organise the packaging including gift wrap, case-packing and stickering. Ensure all samples leave the building in the correct packaging
- Manage all gifting (paid/unpaid) across TikTok, making sure we are in line with budget and acting as first point of contact to agents & managers
- Manage all gifting across Instagram (paid/unpaid), making sure we are in line with budget and acting as first point of contact to agents & managers.
- Correctly using gifting system and ensuring compliance by other team members
Administration/General:
- Approving all invoices for influencer outreach/pr, and sending these to Accounts
- Completing/approving contracts and sending them out to agents/managers
- Ensuring influencers post on time as agreed within contract, and provide high quality imagery and content, chasing agents/managers where required
- General tasks for the team as reasonably required during busy periods (e.g. for events and pop-ups)
- Project Management, e.g. support the launch of new gifting tech system in partnership with Head of E-Commerce, training others where required.
- Monthly reporting
- Delegation of tasks amongst social & pr team members
- Ensuring all gifting/influencer outreach is running smoothly, delegating/stepping in where necessary
- Issuing follow-up actions out to the team following team meetings
- Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips
Research:
- Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms, including models, props, small businesses, collabs etc.
Stakeholder Relationships:
- Oversee gifting KPI's and workload of Social & Influencer Outreach Assistant, setting tasks where required.
Requirements
- Passion for social media and the Gen-Z audience, with a strong interest in leveraging influencers to create tangible business value
- Trend-focused with an eye for detail and engaging content
- Experience engaging with influencers and media to build relationships on behalf the brand
- Flexible working approach, diligent and able to adapt to the needs of the team
- Proactive and collaborative by nature, with the ability to manage a high output and reactive social media content calendar from end-to-end
- Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met
- Strong interpersonal skills, with ability to act as an ambassador for the Jaded brand on shoots and with external talent and their agents/managers. and partner brands
- Motivated to drive results that are measurable
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH
- Pension Scheme (3% Jaded, 4% You)
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)