Amy Jane London is an ultra-feminine womenswear brand, based in London, UK. We are seeking a part-time sales-driven, confident, and personable Influencer Marketing Executive to join our small but dynamic team! The ideal candidate will be highly organised with excellent written and verbal communication skills. Minimum of 1+ year of experience in PR/Influencer Marketing and possess in-depth knowledge of current influencer and social media trends.
Responsibilities:
- Develop and implement influencer marketing strategies to enhance brand awareness and drive sales.
- Identify and build relationships with relevant influencers across various social media platforms.
- Negotiate and manage influencer partnerships, including contracts, deliverables, and payments.
- Create compelling content briefs and campaign proposals for influencers.
- Monitor and analyse campaign performance metrics, providing insights and recommendations for optimisation.
- Stay up-to-date with industry trends, competitor activities, and emerging platforms to drive innovation in influencer marketing strategies.
- Collaborate cross-functionally with marketing, creative, and sales teams to align influencer campaigns with overall business objectives.
- Managing influencer marketing budgets and track expenses to ensure cost-effectiveness.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum of 1+ year of experience in PR/Influencer Marketing, preferably within the consumer goods or lifestyle industry.
- Proven track record of successfully executing influencer marketing campaigns and achieving measurable results.
- Strong understanding of social media platforms, algorithms, and trends.
- Excellent negotiation and interpersonal skills with the ability to build and maintain relationships with influencers and stakeholders.
- Highly organised with the ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with a passion for storytelling and content creation.
- Proficiency in Microsoft Office Suite and social media analytics tools.
- Knowledge of influencer marketing platforms and tools is a plus.
If you are a proactive and results-oriented individual with a passion for influencer marketing and driving business growth, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you!