Want to help shape the future of social media at The Drum?
As Social Media Community Executive, you'll support the Digital Publishing department to deliver our social media strategy and build a deeper connection with our audience around the world. Sitting within the Editorial team, you'll oversee social media across the company, providing support and advice to all locations, including the US team.
This is a creative position with a sizeable agenda and great accountability where you will have autonomy to own the day-to-day of our social media accounts, requiring innovation and impeccable communication skills.
The Social Media Community Executive will be working alongside writers, photographers, production and events to manage a busy schedule of communications and marketing, helping to create thumb-stopping content and supporting colleagues across the organisation to understand how to use social effectively, and identifying new opportunities for growth.
Key Responsibilities
- Professional social media management with a focus onbrand
- Providing social media advice to internal stakeholders
- Planning and producing organic social media content for a wide range of audiences
- Actively engaging on social media and responding to queries
- Advising on and managing paid social media
- Analysing and reporting on social media performance and translating data into insights for internal stakeholders
- Briefing visual assets for social media and basic design skills
- Using SEO to inform social media content
- Support the Digital Publishing team on digital advertising by boosting posts as appropriate and supporting wider social campaigns
- Working with and briefing external stakeholders
- Growing our social media communities and managing our content calendar
- Deliver and build on the social media strategy, to increase engagement and acquire more followers and supporters
- Work with key stakeholders to integrate social content into all marketing efforts and ensure content aligns with organisational and specific project strategies
- Producing innovative, engaging content across our social media channels, ensuring all posts are aligned with our brand tone of voice and values
- Day-to-day running of our social accounts, including copywriting, publishing, scheduling, engagement and moderation
- Live social coverage of The Drum events, including the fast turnaround of standout social moments
Requirements
- Inside-out knowledge of social platforms' capabilities, best practices, community, trends & culture. Fluent in the platforms' newest features, as well as popular formats
- Positive and enthusiastic with a can-do attitude, pro-actively looking for way to make improvements
- Experience using social listening and reporting tools, and experience in using them to set content strategy.
- Ability to balance creativity with a data-driven approach to measure campaign impact and success
- A motivated self-starter with a background in creating first-class social media content
- Experience building communities and engagement on social.
- Passionate about content and ready to pitch ideas on a daily basis, including to the wider team
- Ability to multitask and manage several responsibilities simultaneously
- Ability to write and edit sharp, accessible, concise copy
- Ability to build relationships and assist colleagues. Friendly and approachable
- Sharp attention to detail with excellent spelling and grammar
- A great communicator, collaborator and team player with a willingness to collaborate with peers to resolve problems
- Comfortable working in a fast-paced, environment with the ability to make your voice heard
- Photo editing and/or graphic design skills are a plus
Benefits
- We work on a hybrid model to ensure you get the best of both worlds - a few days a week in our Shoreditch or Glasgow offices and the rest from home
- 28 days annual leave
- Got that Friday feeling? We do too - we finish early every Friday!
- People come first at The Drum and so when we achieve our financial goals, we share the profits with the whole team
- Love events? We have an entire building dedicated to hosting some of the industry's best events, with its own bar and roof terrace! You get VIP access
- We love to hire super-talented people and we've created a Mentoring Scheme to support your development
- Supporting others is important to us and we encourage you to do the same with 2x paid charity volunteering days each year
- We have a Culture Club to be proud of. We host a variety of fun social events, from axe throwing to book clubs and bake offs to name a few
- We all feel under the weather from time to time but fear not, we provide Enhanced Sick Pay for all our staff
- Having a "should have gone to Specsavers" moment? Our free Eyecare Vouchers will come in useful
- Starting a family? Enjoy our Enhanced Family Leave
- Company Pension for when it's time to kick back and relax
- Generous Employee Referral Bonuses
- Cycle to work scheme
- A creative and engaging company culture right across the business
Who We Are
We believe that marketing can change the world for the better and that our
mission is to help marketing professionals around the world to learn, make better decisions, make better marketing and be more successful.
Our
vision is to create the leading destination for marketing insights in the world with a particular focus on brand decision-makers. We think of our audience first, use data intelligently, build on our innovative product range and love using the foundation of our industry - creativity.
With bases in London, Glasgow, New York, Mumbai and Singapore, we inform and inspire readers with content around pillars of content: marketing, creativity, agencies, media, technology, sustainability.
We curate valuable insights in various ways:
- Via our team of journalists
- From the best-in-class work identified through our award shows
- From user-generated content via Open Mic and The Drum Network
- Via content co-created with our clients
- Through the ratings we gather from marketing services buyers on The Drum Recommends
We deliver it to our audience through multiple channels: articles and reports; TV; audio; live in person at The Drum Labs and elsewhere; online networking/meetings; at industry events.