You will be responsible for developing and supporting the growth of the influencer marketing programme in the UK market, while also supporting some brand and content projects for BrandAlley.

This could be the job for you if…

You enjoy managing various Social Media accounts (Instagram, Facebook, YouTube, TikTok and Pinterest) & effectively managing a robust Social Media calendar
You’re a true BrandAlley brand ambassador and enjoy working and collaborating with influencers, content creators and internal & external stakeholders / teams
You enjoy planning networking events & developing innovative, effective influencer campaigns and strategies

What will I be doing?

Influencer Marketing

Managing and growing the BrandAlley influencer programme alongside the Brand Marketing Manager and Social Media & Influencer Executive, identifying future influencer partners, concepting campaigns and ideation alongside the content deliverables to translate this, crafting thorough briefs, developing contracts and monitoring content, activity and performance closely, on budget and to timeline.
Developing and maintaining close professional relationships and maintaining regular contact with influencers across all platforms including specialist press and bloggers to build authentic brand advocacy, relevance, and credibility
Ensuring BrandAlley is ahead of the curve by building deeper long-term relationships and hosting in-person/digital meetings with top content creators and up-and-coming partners
Be a brand guardian and ambassador for our brand, strategically driving this piece within our relationships with content creators and influencers to cement this positive brand perception with talent, then further permeating this message to their audiences.
Planning networking events that position BrandAlley as a true business partner and fashionable resource for growing conversion and regional influencer network
Developing innovative, effective influencer campaigns and strategies to align with wider business and marketing needs with the Brand Marketing Manager and Social Media Executives
Managing the budget for the influencer programme in the UK.
Analysing, measuring, and reporting on all influencer activities during and after all earned & paid engagements to evaluate the value and optimise for future initiatives
Collaborating with the Senior Paid Media Executive on influencer affiliate codes, usage rights, links and strategies
Writing creative briefs for editorial affiliate content, managing the process to ensure affiliates and partners have all necessary assets in a timely manner
Ensuring that the brands tone of voice and brand positioning is upheld across all editorial and marketing content featured on affiliate sites
Ensuring the BrandAlley cross-channel influencer strategy is upheld
Supporting on daily PR activities: press outreach, press release writing, building media lists, fulfilling requests of external PR partners

Brand Marketing

Supporting the Brand Marketing Manager to apply the broader brand strategy by implementing a multi-channel annual calendar of activity that builds brand awareness, affinity, positive brand perception with both new and existing customers as well as the broader market and supporting customer acquisition
Ideating and developing brand marketing activities (such as events and other creative marketing approaches), concepting campaigns, generating ideas, developing creative briefs, conducting trend research and analysis.
Aligning brand messaging across marketing initiatives and content calendars, working alongside Copywriting and Social teams to keep the channels up to date with engaging and brand-relevant content
Working in partnership with the Creative team on ideation, production, and execution for seasonal campaigns
Day-to-day management of social media accounts including managing the social media calendar and liaising with other team members or departments to support upcoming sales
Weekly/monthly reporting on performance, growth, engagement, and revenue driven from social channels
Researching competitors/broader market to better understand the social media landscape and use those insights to optimise and improve our social strategy, including staying up-to-date with changes in all social platforms in order to ensure cross channel and maximum effectiveness
Ensuring that the brands tone of voice and brand positioning is upheld across all marketing channels and the website

Team

Partnering with our digital team to ensure communication and messaging is fully integrated across our 360 marketing campaigns, championing and driving more holistic, 360, multi-channel campaigns across the business.
Building strong relationships with teams and internal stakeholders to bring communication support plans to fruition, and collating plans to regularly share with the wider business
Working closely with partners (internal & external) on the execution & syndication of marketing plans, while maintaining and fostering strong working relationships and best in class practices

What You’ll Bring…

1-2 years of experience in influencer marketing or related talent/ creator marketing roles
Excellent project management skills, with a demonstrated ability to independently execute successful projects in a dynamic, fast-paced setting
Outstanding attention to detail is of paramount importance in this role
Familiarity with both current and emerging social platforms, including but not limited to Instagram, Facebook, YouTube, TikTok and Pinterest
A thorough understanding of the crucial role influencers play in boosting brand awareness, building affinity, creating content, and driving commercial value
A keen interest in the commercial side of influencer marketing, coupled with proficiency in Excel and general data management
Strong negotiation skills as well as the ability to manage external talent and talent agencies, building strong relationships to support the overall success of the influencer marketing program
A keen interest in social media, the creator space and industry, curating content as well as our key off price categories: fashion, beauty, home and lifestyle
Experience in a similar e-commerce environment is advantageous, although not necessary

Who are BrandAlley?

We’re the UK’s leading luxury off-price lifestyle e-tailor. A members-only site home to hundreds of some of the best high-profile labels in fashion, beauty and home, from Vivienne Westwood and Alexander McQueen to Molton Brown and Philip Kingsley.

What other benefits can I enjoy?

A modern, energetic, dynamic, and sociable office based in London's Shoreditch.
The opportunity to work on some exciting brands supported by an inspiring and friendly team of people
Competitive salary
25 days holiday – Additional 1 day for each completed calendar year capped at 30 days!
8% employer pension contribution
Life Assurance – 3 x your annual salary
Early Finish Fridays every week
Everyday Benefits – including Cycle to Work scheme, discounted Gym Memberships

We understand that privacy and the security of your personal information is extremely important. BrandAlley UK Ltd collects, processes, and ensures the security of all personal data that we gather in accordance with data protection laws.

BrandAlley UK Ltd are proud to be an equal opportunities employer who provide equal employment opportunity regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

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Influencer Marketing Executive