Senior Marketing Manager/Head of Marketing (HOM)

Ready to disrupt the baby food game? We're seeking a Senior Marketing Manager/Head of Marketing who's a digital maestro, a creative campaign connoisseur, and a team-leading legend. If you're all about getting your hands stuck in to shake things up, leaving competitors in the dust, and redefining what it means to dominate in the baby food biz, this is your time to join Piccolo at a pivotal moment in our journey. Join our ambitious (& fun) team, as we grow Gen G (aka Generation Goodness) and make our mark in the world of FMCG.

Applications cut off date is the 3^rd May 2024.

We're always happy to receive a CV & cover letter on why Piccolo and why you alongside your LinkedIn application - workwithus@piccolofoods.uk

EXPERIENCE - this would suit a person who has worked in a fast-paced challenger brand previously

💰 Salary - DOE

📍 Location – London Bridge 4 days a week (WFH Fridays)

Level – perfect for a go-getter SBM or HOM who has management experience

🌱 What you’ll do:

Full Funnel UK Marketing Strategy with a focus on Digital

Leading and steering brand Piccolo – we’re growing Gen G and we need to make sure everything funnels up to this
Developing and executing disruptive online and offline campaigns, including digital marketing, brand partnerships, and on the ground activation.
Analysing marketing data and user feedback (campaign results, conversion rates etc.) to help shape future marketing strategies
An understanding and ease with, (coming from previous experience) of Customer Acquisition & Retention, Performance Marketing, Display, Affiliates, Social Media, PPC, SEO, Content Marketing, Digital PR, E-Commerce across in-store and online.
Direction and accountability for Trade Marketing (Shopper Marketing) execution

Team leadership

Motivate and support a marketing and creative team helping them to deliver the day-to-day whilst always improving processes and efficiency.
Help achieve KPIs from the Marketing Team to feed into wider Business goals.
Leverage insights from various areas of the business to inform planning and process.
Work with the Sales team to drive effective and cost efficient retail activation.
Collaborate closely with NPD teams on product range and new launches.
Understand how to get the best from the team in an ambiguous fast-moving environment.

Budget and reporting

Effectively manage the marketing budget ensuring decisions are based on suitably rigorous ROI analysis
Agility to flex approach depending on performance pulling levers needed at the right time
Grip and desire to track activity/spend.

👋 A bit about you.

Experience Required

Able to execute & challenger brand mindset - the ideal candidate will have had experience getting their hands dirty in a small business where there has been a need to “do” rather than purely to delegate to agencies with experience doing the doing so that they can actually measure and assess campaigns
Digital lens - challenging traditional ways of Marketing with a digital technology first lens, and maintaining Piccolo as a challenger brand
Disruptive thinking - we’re after someone who has some seriously out the box thinking and isn’t scared to bring big, bold ideas to the team

Attitude, values & behaviours

Entrepreneurial, ambitious & full of positivity – glass half-full and a hunger to achieve the impossible.
Full of out the box ideas – whether that’s in terms of a new campaign idea to get us into the limelight or a totally new way of communicating with parents, we want blue sky thinking!
Fast, decisive thinking, flexible – accountable and instils confidence in those around them, able to pivot quickly when necessarily
Emotional dexterity – emotionally intelligent and able to keep up with the pace ask questions to encourage teasing out clear inputs.
Inspirational leadership & team motivator – you will be a great people helper to our team helping to drive and celebrate success.

Other stuff

· London based office – must be able to come in 4 days a week

· Unfortunately we are not able to offer sponsorship.

📣 A bit about us.

Forget Gen Z, Piccolo are raising Gen G (def: Generation Goodness). They don’t know about Tik Tok dances or Olivia Rodrigo yet, but they get exactly the nutrition they need to grow up strong, happy, and healthy from the inside out. The whole parenting thing can be pretty tricky, so we’re helping parents keep their sh*t together by taking care of the nutrition for them – they can be assured our ranges catering from pram to playground are crafted to deliver on health throughout the different ages and stages. It also helps that we are on a mission to make all our packaging 100% recyclable and we donate 10% profit to charities helping families in need – now talk about feeding good & feeling good.

🙌 A bit about what we offer.

🏖️ 25 days holiday (plus bank holidays)

🌎 1 week work anywhere you like

🍾 Yearly team holiday

🍕 Monthly socials

🐶 Dog-friendly office

Piccolo (Organic Baby & Toddler Food)

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