Summary Of Position

Role Title: Marketing Manager
Department: Marketing
Salary: £40,000 to £45,000 depending on experience
Hours of Work: Full-Time
Contract Type: Permanent
Reporting to: Head of Operations
Location: Central London

Purpose of Job

The Marketing Manager is responsible for assisting with the implementation of approved brand identity, reviewing marketing strategies for the launch of new products, planning and supporting the execution of Marketing's integrated campaigns to generate demand and drive pipeline growth

The post holder is expected to develop the brands of each business unit or project, produce generic and specific collateral as required, manage external relationships to the advantage of the organisation, manage internal stakeholders and organisational communications, gather and present detailed data and competitive analysis and contribute to the development of organisational strategy.

Key Areas of Responsibility

As a Marketing Manager, you will be responsible for leading and managing the marketing team, fostering an inspiring and collaborative team environment with open communication, setting clear goals and objectives, and effectively delegating tasks and deadlines to ensure optimal team performance
Oversee the management of lead-in times and processes, ensuring efficient workflow and timely execution of all marketing projects from inception to completion, including social media contingency coverage
To build brand identity and implement a full marketing strategy, encompassing all brands and business units, with the purpose of increasing student numbers across all education and training programmes and raising the profile of the organisation internationally as a high-quality provider of education
To drive lead demand generation activities such as events, online campaigns, webinars, direct marketing, social, collateral and advocacy programs to meet targets
To work closely with senior managers and team leaders, providing a full consultancy service to business units, and raising the understanding and status of the marketing function to be able to manage internal stakeholders more effectively and influence decision-making
To help develop a range of branded, engaging and appropriate marketing collateral as requested supporting face-to-face meetings, event attendance and brand building, particularly on digital platforms, digital advertising, social media and digital optimisation
To keep a keen eye on market trends and competitor landscapes to stay ahead of the curve
To ensure marketing legal compliance with relevant legislation for Data Protection and marketing and public relations; codes of conduct, including but not limited to ASA/CAP, CRA, CIPR, CMA, etc as well as HE policy (HESA, OfS) and partner policies
To take responsibility for all creative assets and production- photography, video, etc promotions of exhibitions
To proactively manage key relationships with suppliers, internal and external stakeholders and partner organisations, both here and abroad, to develop a BAJ Network
To establish and monitor KPIs and campaign performance, optimising to ensure goals are met and gauge marketing success
To produce reports capable of providing strategic analysis and insight into campaign delivery and management
To collaborate with our Recruitment and Business Development team to explore new avenues for growth and expansion
To streamline our lead nurturing process through savvy marketing automation and CRM tools
To ensure full integration and consistency across all our marketing and communication channels to ensure our students, employers, partners and staff experience a positive multichannel experience that supports their delivery
The responsibilities outlined in this JD may be subject to changes from time to time as per the Academy's evolving business needs

Person Specification

Knowledge

Holds a degree or is educated to degree level. Will consider equivalent experience in lieu of a qualification
Professional marketing qualification (optional)
A strong understanding of governmental education policy, and knowledge of the key individuals, organisations and agencies involved with the national, and local, training agenda
Knowledge of the principles of leading and implementing change
Demonstrable knowledge of marketing platforms, tools and techniques, and experience in applying them to multiple brands/business units for both B2B and B2C outcomes
To have extensive knowledge of the digital marketing environment, producing relevant analytics and project evaluation
An understanding of the principles of layout and print production
Knowledge of marketing activity in Europe would be an advantage

Experience

Experience in the Education sector would be advantageous
Experience of successfully managing spend by developing financial control and reporting systems
Extensive experience of selecting, leading, managing and developing teams to meet organisational goals and deliver high-quality services
Experience of developing beneficial relationships with a variety of partners, clients and funders, representing the organisation externally
A proven track record in raising funds, generating income and managing suppliers
Experience of using Content Management Systems to update websites, digital marketing and managing SEO and social media accounts
Proven experience of identifying target audiences and devising specific, engaging campaigns that increased market share

Skills

To have excellent oral communication skills and apply them to presenting, persuading, negotiating and building working relationships internally and externally
To have excellent written communication skills, writing engaging, informative and entertaining copy and content, as well as producing clear and concise organisational reports, briefings and updates
Condensing large amounts of information into an accessible form for a range of audiences
Effectively use MS Offices, information management systems and web-based platforms to improve quality, increase the efficiency of delivery and support decision-making
To be self-motivated and have a proactive attitude towards work
Ability to work under pressure and to tight deadlines
Strategic and creative thinking
Highly effective customer service and customer management skills

Abilities

Able to lead, motivate and develop others
Resilient, with the ability to work effectively under pressure and to tight deadlines
To work effectively as part of a team
To work with minimal guidance to achieve objectives and identify areas where you can be most effective
Able to provide strategic solutions to organisational issues based on evidence and the outcomes required to meet the aims of the organisation
Able to provide both immediate and long-term solutions to operational and strategic problems
To maintain the professional standards of the organisation and to treat colleagues with courtesy and respect

Disclosure and Barring Service Clearance (DBS check)

Our Academy is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share this commitment.

This post is exempt from the Rehabilitation of Offenders Act 1974 and therefore applicants are required to declare:

All unspent convictions and conditional cautions
All spent convictions and adult cautions that are not protected (i.e. that are not filtered out) as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2020)

A criminal record will only be taken into account where the conviction is relevant to the position being applied for, and will not necessarily block candidates from employment. Any decision will depend on the precise nature of the work and the circumstances and background to the offence.

Equal Opportunities

British Academy of Jewellery is an Equal Opportunity Employer, committed to diversity and inclusion. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. The Academy has a diverse workforce that is representative at all job levels.

British Academy of Jewellery

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